Queries on current events would draw more from live data on the internet.Īt the news briefing with reporters, Microsoft Consumer Chief Marketing Officer Yusuf Mehdi demonstrated how the AI-enhanced search engine also could make shopping easier. The AI-driven search engine would be able to give clear answers in plain language, synthesizing what Bing found on the web and in its own data vaults, rather than simply spitting out links to websites. Microsoft executives said the new Bing would change how people find information on the internet.Ī chatbot for instance can help users refine queries more easily and give more relevant, up-to-date results. Microsoft is aiming to market OpenAI’s technology, including ChatGPT, to its cloud customers and add the same power to its entire suite of products, not just search. Microsoft’s chief financial officer also said OpenAI’s “new, next-generation” technology is powering its search engine, though officials declined to specify if this entailed the startup’s highly anticipated upgrade known as GPT-4. Jordi Ribas, Microsoft’s corporate vice president for search and AI, told Reuters the tech advances his team witnessed last summer emboldened the company to move ahead with an AI-infused Bing. That means Bing’s chatbot can brief consumers on current events, a step beyond ChatGPT’s answers that currently are limited to data as of 2021. Underpinning the new Bing is what Microsoft is calling the Prometheus model - OpenAI’s most powerful technology informed as needed by real-time web data from Bing. It meanwhile has pursued work to safeguard against misuse of its tech. The company hopes user feedback will improve its AI, which Microsoft officials said may still produce factually inaccurate information known as a hallucination. Microsoft’s new Bing search engine is live in limited preview on desktop computers and will be available for mobile devices in coming weeks. Its human-like responses to any prompt have given people new ways to think about the possibilities of marketing, writing term papers or disseminating news, or how to query information online. The power of so-called generative AI that can create virtually any text or image dawned on the public last year with the release of ChatGPT, the chatbot sensation from OpenAI. Microsoft’s stock closed 4.2% higher on Tuesday, while Alphabet gained 4.6%. Still, many investors see new technology as a win for all players.

The company’s share of search so far is about an estimated tenth of the market.

“This technology is going to reshape pretty much every software category,” Microsoft Chief Executive Satya Nadella told reporters in a briefing at the company’s headquarters in Redmond, Washington. That would affect products for business, such as the cloud-computing and collaboration tools Microsoft sells, as well as the consumer internet. Working with the startup OpenAI, Microsoft is aiming to leapfrog its Silicon Valley rival and potentially claim vast returns from tools generally that speed up content creation, automating tasks, if not jobs themselves. Microsoft expects every percentage point of share it gains will bring in another $2 billion in search advertising revenue.

Now, Microsoft is rolling out an intelligent chatbot to live alongside Bing’s search results, putting AI that can summarize web pages, synthesize disparate sources, even compose emails and translate them into more consumers’ hands.

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